Is Shiny Object Syndrome Killing Your Real Estate Business?

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The struggle for consistency is real. Shiny object syndrome is everywhere and countless real estate agents fall prey to it every day looking for the holy grail. Experts say you must do the same thing long enough to be successful. In some cases that may be six months, nine months, or possibly one year to gauge if our strategy is actually working.

On today's episode of the Massive Agent Podcast, host Dustin Brohm explains how we are shooting ourselves in the foot and completely killing any momentum by pivoting from our marketing strategies too early. Dustin reminds us that often we pivot for the wrong reasons. By doing so, we turn away from our current strategy before we have a chance to gather any success metrics. Admittedly in this day and age we have microwave mentalities, which means we've grown accustomed to having everything fast. Dustin even shares his own struggles with being a visionary and working toward discipline.

Finally Dustin discusses the switch cost. Pivoting means starting over and there are costs associated with abandoning current strategies to start something new. If what we’re doing isn’t working there are some key questions we should ask ourselves:

  • Is it our strategy or, just our implementation?
  • Could we keep the strategy but adjust the content?
  • Are we actually following up with the leads that are coming in?
  • Have we gathered the opinions or feedback from others that we trust?

If we are going to be successful we must focus on chasing one strategy at a time or we risk not being successful at any of them. It’s time for a gut check Massive Agents! Ask for constructive criticism, stop chasing sunshiny objects, and push ourselves into growth mode.

Mentioned on this episode:

Neil Mathweg – Agent Rise Coaching


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And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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