Content marketing tactics and principles that every Realtor needs to hear


Whether you are creating content for your podcast, Instagram account, or Youtube, you should be creating content that your followers want to see. Content that is local and relevant.

Not content that is constantly beating people over the head with the fact that you are a Real Estate Agent. This week, Gayle Weiswasser and I recap the best, impactful moments on her podcast, The Snapshot podcast, that were truly memorable for local content creation. 


Because it was something that other people had not thought of or done yet. It is not always reinventing the wheel but being AUTHENTIC and CREATIVE to your audience. We say this a lot on this show: 

It takes hard work and the vision of the long game to succeed doing content marketing and social media marketing but when it is done right and well (meaning even with your phone camera and NO SCRIPT) it makes all the difference in the world. People know when you are trying too hard or making an inauthentic effort. So be real with your audience and watch your following sky rocket. 



Gayle Weiswasser
SVP, Communications and Business Development at Homesnap

Gayle is the SVP of Communications and Business Development for agent productivity app Homesnap, as well as the host of the digital marketing podcast The Snapshot



And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.


Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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