Content marketing tactics and principles that every Realtor needs to hear


Whether you are creating content for your podcast, Instagram account, or Youtube, you should be creating content that your followers want to see. Content that is local and relevant.

Not content that is constantly beating people over the head with the fact that you are a Real Estate Agent. This week, Gayle Weiswasser and I recap the best, impactful moments on her podcast, The Snapshot podcast, that were truly memorable for local content creation. 


Because it was something that other people had not thought of or done yet. It is not always reinventing the wheel but being AUTHENTIC and CREATIVE to your audience. We say this a lot on this show: 

It takes hard work and the vision of the long game to succeed doing content marketing and social media marketing but when it is done right and well (meaning even with your phone camera and NO SCRIPT) it makes all the difference in the world. People know when you are trying too hard or making an inauthentic effort. So be real with your audience and watch your following sky rocket. 



Gayle Weiswasser
SVP, Communications and Business Development at Homesnap

Gayle is the SVP of Communications and Business Development for agent productivity app Homesnap, as well as the host of the digital marketing podcast The Snapshot



And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.


Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate,, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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