Lessons learned from a viral real estate video with nearly 1 Million views in less than 30 days
How the Old Town Realtor video came to be
Most know that personal branding, sharing our passions and the things we love through our business channels, is what really creates a magnetic impact on the people within our spheres. It's what attracts them to us and what ultimately keeps our names top of mind. That's right, the videos of your funny kid, or the time you toasted a local craft beer, most likely has a greater impact on your followers than your listing posts. Some don't believe in anything other than sharing business specific content and refuse to change.
Others, like visionary Bob Tompkins, creator of the parody “Old Town Realtor” which spoofs Lil Nas X “Old Town Road” remix, has found that the fun, personal content about his passions, have stretched his business
further than he ever imagined. Personal branding is the most powerful
tool we have and is what allows us to be unique and authentically ourselves. When your followers get a true sense of our personal brand, it
unintentionally becomes a huge key factor in driving sales.
I wanted to learn more about Bob's process and what lead him to
creating “Old Town Realtor,” which already has about 3,000 comments
and almost 9,000 shares on Facebook alone. Immediately Bob makes it
clear that in the beginning you have no idea how something is going to
turnout, you trust to your gut, tap into your strengths and follow the
creativity process to flow.
Since the beginning of 2019, Bob has been creating 3-4 videos a week and has received incredible feedback from his “Beer of the Week” and “Foodie Fridays” videos. “Old Town Realtor” was different than his normal weekly videos and we want to know what led him to move forward with reaching outside his comfort zone.
Bob has always had a talent for creating his own lyrics over the songs
he loves, a talent his wife doesn't appreciate as much as him. When he
heard the “Old Town Road” remix, he immediately changed the lyrics and
started singing about his clients. Within 5-10 minutes Bob knew he had
something special on his hands and reached out to his marketing team
and his broker for feedback on the possibility of making a parody.
Everyone was excited and on board so Bob took the next two weeks to
straighten out the lyrics, one full ten hour day to shoot the video
and two weeks of editing. After a month and a half of work, Bob knew
he had a hit on his hands and was excited to share with his followers.
Little did he know that this video would go way beyond his followers.
So far that when he was traveling through the Denver airport, someone
stopped him and said “You're Old Town Realtor!”
The outcome of Bob Tompkins “Old Town Realtor” creative spark has been
overwhelmingly positive for him and his business. Unintentionally, he
has pushed his sphere far beyond what it was already reaching and has
created new lines of communication with buyers and sellers he never
knew before, but who want to work with the “fun realtor.”
Bob works with a great Broker, Cameron Keegan, who supports and encourages his creativity from the beginning stages and left one of the first comments on the video. Agents from all over the country have reached out, creating new agent partnerships and also wanting to pick his brain on his creative process. Bob admits he is very proud of how the video has brought agents together. His community has poured out their support sharing the video and shouting as loud as they can “HIRE BOB!” Since the video went live he has doubled his business and has no reason to slow down.
Bob is no doubt a visionary video creator. His ability to bring an idea to
life is what differentiates him from most other real estate agents. The only real gap that exists in the workplace is between those who can get it done and those who think about getting it done. There is no such thing as an
information gap anymore with the internet. But there is a difference
between those who feel the creative spark and allow it to lead them to
a new level, and those who dull their spark. Personal branding is the
most powerful tool we have in our tool belts and begins with identifying what you are passionate and good at. The uniqueness that exists in you, also exists in others but they are waiting to find you. Bob Tompkins is a prime example of how personal branding is the key to driving sales and he has tapped into his strengths of humor and entertaining and his potential is limitless.
Connect w/ Our Guest:
Realtor and Star of “Old Town Realtor” viral video
Massive Agent Society 2.0
We recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.
It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.
Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.
The Industry Syndicate
The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.
The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.
The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!
Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned
Visit the Industry Syndicate website for more info
And since so many have asked…
Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I recently switched to eXp Realty