Breaking down the most common Facebook Ad mistakes that real estate agents and loan officers make, AND how to avoid them next time

 

I see real estate agents and loan officers make the same Facebook Ad mistakes over and over;

  • stock, boring creative
  • creative that doesn't match the audience
  • using the All Placements at the Ad Set level instead of more targeted placements
  • and more

Some Facebook Ad mistakes are more common, some are more significant and consequential than others. When working with a real estate coaching client or one of our Massive Agent Society program members, these mistakes stick out like a sore thumb to me… because I've made them all too, and then some! I know from experience.

I have made all the same Facebook Ad mistakes and learned from the experience. But sometimes, what may seem like an insignificant setting may completely kill your ad. That’s the thing with Facebook Ads; there are no insignificant settings. Every single setting in the Facebook Ad creation process is important. One seemingly small adjustment or small mistake, can make a HUGE difference in killing your ad’s performance.

 

Massive Agent Society 2.0 

 

Facebook Ads for Real Estate Agents | Massive Agent SocietyWe recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing these last few weeks. It's better and more value packed than ever! Visit the Massive Agent Society website for all the details on pricing and what's included.

Members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.

 

 


The Industry Syndicate

The Industry Syndicate is officially LIVE! Industry Syndicate is the first ever real estate industry media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 17 shows from 13 different hosts. Shows for real estate agents, mortgage loan officers, marketing, and branding.

The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, and myself.

The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!

Eventually, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned

Visit the Industry Syndicate website for more info


And since so many have asked…

Why I decided to switch real estate brokerages and join eXp Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

Connect with me:

Massive Agent Society – Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. *Only ONE agent/lender per market may join!*
CLICK HERE to see if your market is still available

Residual Income for Real Estate Agents – Why I decided to join eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot

Instagram – Massive Agent

Follow Dustin on LinkedIn 
Industry Syndicate real estate media network

Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

More posts by Dustin Brohm

Leave a Reply