How Consistent Content Builds Your Real Estate Brand 

https://www.buzzsprout.com/147449/7404415-building-a-media-empire-on-your-terms-w-the-broke-agent.js?container_id=buzzsprout-player-7404415&player=small

 

 

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Whether you've been a real estate agent for 15 days or 15 years, every Realtor knows The Broke Agent. You may love his content and think it's hilarious, or you're offended by it and think it's hurting our reputation as real estate professionals.

Either way, you may be right. But it doesn't matter because Eric Simon, aka The Broke Agent, has built a massive brand and media company in spite of your feelings or opinions.

Eric tells the story of sitting in a dead open house and deciding to post some funny memes about the “less exciting” parts of being a Realtor, and how by consistently doing that for the last 5 years, he's grown an Instagram following of 250,000+ and is getting attention from Inman News and Tom Ferry, among others.

As Eric explains, he did it all on HIS terms, regardless what kind of negative pushback he has received along the way.

The Broke Agent is also a master content creator, and he explains which social media platforms he's focused on the most to grow his brand, and why. He gets specific about how Realtors can use TikTok and Instagram Reels to build their businesses, and shares some of his best tips and tricks for having success as a real estate content creator.

This is an entertaining interview, but also super enlightening to see behind the curtain at the business and content machine that is The Broke Agent.

Connect w/ The Broke Agent:
Instagram
Website 

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I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap.

Watch: Everything you need to know about joining eXp Realty 

Schedule a Zoom call w/ me about joining my eXp Realty team

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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network

 

 


 

 

Visit the Industry Syndicate website for more info

 

 


 

And since so many have asked…

Why I switched to EXP Realty

 

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

More posts by Dustin Brohm