How Consistent Content Builds Your Real Estate Brand
Whether you've been a real estate agent for 15 days or 15 years, every Realtor knows The Broke Agent. You may love his content and think it's hilarious, or you're offended by it and think it's hurting our reputation as real estate professionals.
Either way, you may be right. But it doesn't matter because Eric Simon, aka The Broke Agent, has built a massive brand and media company in spite of your feelings or opinions.
Eric tells the story of sitting in a dead open house and deciding to post some funny memes about the “less exciting” parts of being a Realtor, and how by consistently doing that for the last 5 years, he's grown an Instagram following of 250,000+ and is getting attention from Inman News and Tom Ferry, among others.
As Eric explains, he did it all on HIS terms, regardless what kind of negative pushback he has received along the way.
The Broke Agent is also a master content creator, and he explains which social media platforms he's focused on the most to grow his brand, and why. He gets specific about how Realtors can use TikTok and Instagram Reels to build their businesses, and shares some of his best tips and tricks for having success as a real estate content creator.
This is an entertaining interview, but also super enlightening to see behind the curtain at the business and content machine that is The Broke Agent.
Connect w/ The Broke Agent:
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