There are countless opinions on what a real estate agent should do to get more business.

Door knocking, cold calling, sending out letters, open houses, and on and on. But there's a completely different approach called Content Marketing, AKA Attraction Marketing.

Imagine having a buyer call YOU and ask you to work with them. Imagine having business come to you, already convinced that they are hiring you.

That's what's possible with content marketing.

Today I'm telling my personal story of how I started attraction marketing, why I chose that path, and how flipping that switch of how I approached real estate marketing changed EVERYTHING.

It changed my business, and my life, in more ways I could have known.

Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate,, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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