Threads is DEAD

Have you ever wondered how social media platforms rise to prominence, only to fade away seemingly overnight? Once considered a game-changer in the world of real estate marketing, Instagram threads rapidly gained popularity among realtors and homebuyers alike. Through visually captivating posts, real estate professionals creatively showcased properties, generating immense engagement and promising leads. However, like all digital phenomena, this trend's lifespan was brief, leaving many to ponder: What contributed to the swift ascent of Instagram threads, and what factors ultimately led to their decline?

On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites the Broke Agent, Eric Simon, onto the show to share his insightful perspective on the Instagram thread phenomenon. With his experience in the real estate industry, Eric offers valuable insights into the reasons behind the trend's rapid adoption. However, amid the fervor surrounding Instagram threads, unseen challenges lurked, hastening its eventual downfall.

While Instagram threads may have faded away, the real lesson lies in embracing change, staying ahead of the curve, and using the platform's evolution to forge new connections and opportunities in the ever-changing real estate landscape. As the episode concludes, realtors are left with a burning question: What other groundbreaking trends lie ahead, waiting to be discovered and harnessed in the realm of real estate marketing?

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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