Every Realtor and Loan Officer NEEDS their own website, but not everyone has the same website needs
Finally… we're doing the real estate agent websites episode. I've wanted to do a show devoted to real estate websites for a long time, and this week is the week.
Ultimately, I believe that every Real Estate Agent and Mortgage Loan Officer needs their own website. It's a must, for many different reasons including, but not limited to…
- Your website is like your online business card. It's the one online property that no one can take from you; you own it, and you aren't relying on a social network or an algorithm.
- Your website is like your online “Home Base.”
- You can install your Facebook tracking Pixel and your Google Tag on it and use that data to create Facebook custom audiences for highly-effective retargeting ads later.
- Home search! You can't be found organically when someone searches a specific listing address unless your website has IDX Home Search on it!
- Monetization of the website from ads, affiliate marketing, sponsorships, etc
Not One Size Fits All
But not everyone has the same website needs, and one size does not fit all. We'll tell you which website providers are a great value, and which ones flat out suck and should be avoided.
We'll also help you to figure out what your needs are; what your overall strategy is so that you can choose a website that fits your needs. A Realtor planning to build a local media company with tons of content needs more features and customization than a Realtor who just wants a basic home search website. We'll walk you through some website options for both approaches.
You'll hear the story of the very first website I got as an agent, and how I quickly learned that you absolutely get what you pay for. It ended up being a terrible experience with a website provider through my brokerage, but in hindsight, it taught me what I actually need in a website.
I have been with the same website company for over 4 years now, and I'll explain exactly why I chose them and whether or not they would be a good fit for you too. This website provider gave me the tools that I needed to create this powerful article about Moving to Salt Lake City that rocketed to #1 on Page 1 of Google, stayed there for nearly 2 years, and directly led to over $100,000 in commission over the next couple of years.
There's so much to unpack on the topic of real estate websites, and this week, we did our best to break down everything you need to know.
Massive Agent Society 2.0
We recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.
It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.
Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.
The Industry Syndicate
The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.
The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.
The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!
Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned
Visit the Industry Syndicate website for more info
And since so many have asked…
Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I recently switched to eXp Realty