The power of social media for real estate agents to generate business

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Do you have a YouTube channel?  Even better, would you rather have 300 people see your home listing or 10,000? On this week's episode of the Massive Agent Podcast,  Realtor and content marketer Shannon Gillette joins host Dustin Brohm to discuss the crucial aspect of marketing your content and why a few years of trial and error are bound to pay off big time.

Shannon Gillette is in the top 15 Realtors in the Phoenix East Valley, on track to close $80-$100 million in real estate this year. After jumping into property management right from high school, she started to build and scale a sales team to what is now The Gillette Group. Her success, however, did not come easily, nor did it come overnight. What did Shannon do that her competitors did not to garner such high stature in her market? Listen to the conversation as Shannon walks us step by step through her experience from when she acquired her license in 2005 to where she is now. Having been through multiple speed bumps and life lessons, she is adamant about three things:

  1. Find a role model
  2. Start making videos
  3. Remain consistent

Shannon has never listed a home without a professional video commercial, and it has paid off! “The only thing gatekeeping you is fear and nervousness.” Once you get over that, there is no reason why you should not be posting powerful videos!

Connect with Shannon Gillette

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*The Massive Agent Podcast is a production of the Industry Syndicate

I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap.

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And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm