Seriously. How do mortgage lenders (and Realtors!) not realize that a vague, lazy pre-approval letter is killing their chances of success?

Mortgage lenders and real estate agents, do you not realize that the clients pre-approval letter is a marketing piece? Agents, are you impressed when a buyers agent sends over a pre-approval letter that has no useful info on it? Does that give you the confidence in the buyer that you need to recommend them to your seller?

It's amazing to me how often I see lazy, incomplete pre-approval letters that may as well have been written on a napkin. But what you need to know is that these awful pre-approval letters are killing business for agents and mortgage lenders alike.

Bad pre-approval letters are literally hurting the business of both agents and loan officers, and you'll hear more about why that is on this episode. This week's show will highlight how important a solid, thorough pre-approval letter is; not just for the lender but for the buyers agent.


 

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

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Massive Agent Society – Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I chose eXp Realty 

My real estate website – Search Salt Lake
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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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