Seriously. How do mortgage lenders (and Realtors!) not realize that a vague, lazy pre-approval letter is killing their chances of success?

Mortgage lenders and real estate agents, do you not realize that the clients pre-approval letter is a marketing piece? Agents, are you impressed when a buyers agent sends over a pre-approval letter that has no useful info on it? Does that give you the confidence in the buyer that you need to recommend them to your seller?

It's amazing to me how often I see lazy, incomplete pre-approval letters that may as well have been written on a napkin. But what you need to know is that these awful pre-approval letters are killing business for agents and mortgage lenders alike.

Bad pre-approval letters are literally hurting the business of both agents and loan officers, and you'll hear more about why that is on this episode. This week's show will highlight how important a solid, thorough pre-approval letter is; not just for the lender but for the buyers agent.


And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

Connect with me:

Massive Agent Society – Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I chose eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot
Instagram – personal
Instagram – Massive Agent
Follow Dustin on LinkedIn

Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm

Leave a Reply