How to Become the Go To Agent in Your Farm Area w/ Ray Wood

This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What may change, however, is HOW you go about building name recognition in your farm area.

There are countless ways to digitally be seen in your farm area, but let’s not overlook the tried and true methods. Even with all the fancy new lead gen systems, smart CRM’s, Alexa Skills, Flash Briefings, and Facebook Ads… when building your brand and name recognition in your farm area, being physically seen and heard is key. If you’ve been listening to the Massive Agent Podcast for any period of time, you know I’m not a huge fan of flyers. However, in some situations, like covering a small farm area, flyers *with the right message* can be very effective. This week we sit down with Ray Wood, a real estate marketer and host of the Top Agents Playbook, to learn some clever and effective ideas for marketing to your farm area, on a hyper-local level. Ray is also the co-Founder of, a platform that I like to call the “Canva of Real Estate”, which has a great database of proven marketing materials that helps agents make a great impression on a very defined hyper local level.

Plus, an exciting personal announcement from our host. Dustin Brohm has been selected to speak at Inman Connect NYC in Jan 2019 on the topic of How to Start a Podcast! If you’ll be in NYC Jan 28 – Feb 1, 2019 at Inman Connect NYC, I’d love to put together a Massive Agent Meetup and say hello.


And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

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Residual Income for Real Estate Agents – Why I chose eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate,, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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