How to Become the Go To Agent in Your Farm Area w/ Ray Wood

This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What may change, however, is HOW you go about building name recognition in your farm area.

There are countless ways to digitally be seen in your farm area, but let’s not overlook the tried and true methods. Even with all the fancy new lead gen systems, smart CRM’s, Alexa Skills, Flash Briefings, and Facebook Ads… when building your brand and name recognition in your farm area, being physically seen and heard is key. If you’ve been listening to the Massive Agent Podcast for any period of time, you know I’m not a huge fan of flyers. However, in some situations, like covering a small farm area, flyers *with the right message* can be very effective. This week we sit down with Ray Wood, a real estate marketer and host of the Top Agents Playbook, to learn some clever and effective ideas for marketing to your farm area, on a hyper-local level. Ray is also the co-Founder of, a platform that I like to call the “Canva of Real Estate”, which has a great database of proven marketing materials that helps agents make a great impression on a very defined hyper local level.

Plus, an exciting personal announcement from our host. Dustin Brohm has been selected to speak at Inman Connect NYC in Jan 2019 on the topic of How to Start a Podcast! If you’ll be in NYC Jan 28 – Feb 1, 2019 at Inman Connect NYC, I’d love to put together a Massive Agent Meetup and say hello.


And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

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Massive Agent Society – Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I chose eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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