Debunking misconceptions that Realtors have about selling luxury homes

Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a luxury real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. 


But how about SELLING a luxury home? How does the average Realtor break in to the luxury real estate game? What makes a real estate agent “worthy” of selling Million Dollar homes? Realtors who don’t regularly sell “million dollar listings” have somehow convinced ourselves that we can’t be luxury real estate agents too. “Selling luxury real estate takes a certain kind of person, right?”

This week we’re joined by THE Luxury Listing Specialist himself, Michael Lafido. Michael is the founder and creator of the Luxury Listing Specialist podcast and certification. At the time of recording, Michael is listing the home of TV’s Luscious Lyons from the show Empire. It’s a $9.5 Million home outside Chicago. He also had to cut the interview short to go show a buyer a $3.75 Million home. Suffice it to say, Michael Lafido knows how to sell luxury homes, and he’s sharing his tips and best practices with you all this week.

Michael shares exactly what he did when he first became an agent to start selling luxury homes, and how you can do it as well. After he breaks down the roadmap for breaking in to the luxury market as a Realtor, you’ll walk away feeling empowered and that by making a few adjustments to your actions and mindset, you too can start selling luxury homes. 

Connect w/ Our Guest:

Michael Lafido
Founder and Creator of Luxury Listing Specialist 
Luxury Real Estate Agent – Chicago, IL




Massive Agent Society 2.0 

Facebook Ads for Real Estate Agents | Massive Agent SocietyWe recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.

It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.

Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.

NEW: $99/mo Real Estate Lead Generation & Marketing Coaching Program



The Industry Syndicate

The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.

The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.

The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!

Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned

Visit the Industry Syndicate website for more info

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.


Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot
Instagram – Massive Agent
Follow Dustin on LinkedIn


Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm