Realtors, you need to ask yourselves, is the gift you're giving about them, or about you?

When you give a gift to a client, are you making them feel special? Does the gift make them feel like you truly wanted to do something nice for THEM? Or does your choice of gift make it all about you? If it's the latter, you may actually be damaging your relationship with them. It's important that real estate agents really think this through before giving any more gifts to clients this holiday season, or any other time for that matter. 

This is the time of year that when we are talking about gifts, we are talking about the holiday-centered and relationship-centered gifts. And where we have a MASSIVE problem in this industry is confusing when and when not to push an agenda. When you give a gift to someone in your personal life, you do not have to BRAND on the item itself has your face and name on it! So why are we as real estate agents doing that with our clients in our industry?

It is just plain ole WEIRD. 

So in this episode Phil Treadwell and I talk about the massive mistakes that we see on a daily basis from agents from closing gifts to “thoughtful” gifts for holidays and birthdays and how we can avoid them. 

No one wants to receive their Realtor's tax deduction; they want a meaningful gift thats about them.

The idea of “pop by” gifts, in theory and in practice is… let's just say it… CREEPY.  So how can we change our behaviors to add value and thought back into our gifts for the people we serve and other business relationships? We completely unpack all of that in this episode! We are in a different time, and it's time we act like it.

 

About our Guest Phil Treadwell:

Phil Treadwell is the VP of Development & Regional Manager for Mason-McDuffie Mortgage.  He has spent 15 years on the origination side of the industry as both a top-producing retail mortgage banker, as well as an independent mortgage broker.  Phil has built sales teams in markets all over the country and been coached by some of the mortgage industry’s elite.  He is the Founder & Host of the Mortgage Marketing Expert podcast, which interviews leading expert guests who share firsthand experience and tips on how mortgage professionals can build a more effective and efficient business.

Phil is also a Co-Founder of Industry Syndicate, the real estate industry’s first network of podcasts, flash briefings and social media shows.  Phil is sought-after National Speaker on various mortgage industry topics, and has spoken at dozens of major events.  He is a member of the HousingWire Content Advisory Board and lives in the Dallas, TX area with his wife Stacey and their kids.

 

 

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

 

Connect with Dustin Brohm:

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Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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