Learn how IG Stories, email campaigns, Facebook Ads, postcards, door hangers, and Google Ads retargeting are all working together to build your real estate brand
It's crucial that you grasp this concept; everything you do complements everything else. A Facebook post compliments an email. That email compliments a postcard you sent to every door in a neighborhood. An IGTV video complements that postcard. It's all one big branding system that you build on every time you put your name, brand, or message out there! While this could be really awful news for someone who's message is turning people off, it's fantastic news for every other real estate agent or mortgage loan officer.
Ask any marketing agency and they'll tell you that it takes AT LEAST 7 different touches before the consumer will end up buying your product or service. Choosing a real estate agent or getting a mortgage is not an impulse buy. It's going to take time, and the consumer seeing you everywhere before they finally remember you and see you as an authority or as a credible brand. It's Marketing 101, but it's pretty awesome, if you're willing to put in the work.
When you finally understand how all these seemingly separate pieces of content actually all work together to build your brand recognition, then you can make better decisions on what to put out there, how often, where to post it, etc. Please though, don't overthink this.
Book of the Week… AGAIN
Can't Hurt Me: Master Your Mind and Defy the Odds
by David Goggins
This book has made such an impact on me at a deep personal level that I wanted to recommend it again for the second straight week. The audiobook is incredible too, because the author takes breaks between each chapter to talk more in detail, or provide more context, about what you just heard. It's like a podcast mixed with an audiobook, and it works! Incredible!!
“For David Goggins, childhood was a nightmare – poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.
Get “Can't Hurt Me” on Audible for FREE
*for new Audible customers only
Massive Agent Society 2.0
We recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.
It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.
Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.
The Industry Syndicate
The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.
The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.
The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!
Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned
Visit the Industry Syndicate website for more info
And since so many have asked…
Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I chose eXp Realty
My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Instagram – personal
Instagram – Massive Agent
Follow Dustin on LinkedIn