What Does Instagram's New Algorithm Mean for Realtors?

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Why do so many content creators experience a fluctuation in views on their Instagram reels and TikToks? We often point the finger at ourselves and our content, thinking about how we can improve; however, that is not always the cause of a drop in views. Also, it is not because the algorithm hates you. What If there was an everlasting learning curve to these sophisticated algorithms that, once mastered, would garner exponential growth?

On today's episode of the Massive Agent Podcast, marketing expert Neel Dhingra joins Host Dustin Brohm to discuss the importance of staying current with digital marketing strategies, specifically those pertaining to short-form content (i.e. IG, TikTok, YT Shorts). Neel is well versed in the complexity of growing on social media and notes that algorithms are constantly changing and becoming more challenging to master.

Listen to Neel's secrets on how YOU can stay at the top of the ever so competitive real estate niche and reap the benefits of having a following in 2022. Tactics such as reviewing google trends, broadening your video topics, and providing simple prompts in your stories will play a HUGE part in helping you win the algorithm over, evidently resulting in higher conversion. So, what's your next move?

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Recommended:

Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HERE

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Massive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online course

Buzzsprout: Host your podcast with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents – New users get a $20 Amazon Gift Card

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*The Massive Agent Podcast is a production of the Industry Syndicate

I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap.

Watch: Everything you need to know about joining eXp Realty

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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network



Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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