What Does Instagram's New Algorithm Mean for Realtors?

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Why do so many content creators experience a fluctuation in views on their Instagram reels and TikToks? We often point the finger at ourselves and our content, thinking about how we can improve; however, that is not always the cause of a drop in views. Also, it is not because the algorithm hates you. What If there was an everlasting learning curve to these sophisticated algorithms that, once mastered, would garner exponential growth?

On today's episode of the Massive Agent Podcast, marketing expert Neel Dhingra joins Host Dustin Brohm to discuss the importance of staying current with digital marketing strategies, specifically those pertaining to short-form content (i.e. IG, TikTok, YT Shorts). Neel is well versed in the complexity of growing on social media and notes that algorithms are constantly changing and becoming more challenging to master.

Listen to Neel's secrets on how YOU can stay at the top of the ever so competitive real estate niche and reap the benefits of having a following in 2022. Tactics such as reviewing google trends, broadening your video topics, and providing simple prompts in your stories will play a HUGE part in helping you win the algorithm over, evidently resulting in higher conversion. So, what's your next move?



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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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