It’s not a question of if the coronavirus will affect Realtors and their businesses, but when, and to what extent.




It’s not a question of if the coronavirus will affect Realtors and their businesses, but when, and to what extent. Coronavirus hysteria, or simple interest or concern) is everywhere. You can’t look anywhere online without seeing mention of the coronavirus, and you can’t visit any grocery store without seeing people hoarding bottled water and toilet paper… if they even had any in stock. There are plenty of medical professionals, including the Surgeon General of the United States, who think the hysteria and fear is way overblown at this point, but nonetheless, being prepared is always prudent.

This week, we’re talking about the economic effects the coronavirus will likely have on the housing market, and real estate agents’ businesses specifically. 

More than just talking about it, we’re discussing specific things Realtors can do to prevent taking a big hit to their business, and even some ways to take a big step forward while many of our Realtor competitors are pulling back and spending less on marketing. 

As we’ve seen these last few days, mortgage interest  rates have dropped to their lowest levels EVER. We’re seeing mortgage rates that start with a 2. But this isn’t all good for Realtors and Mortgage loan officers. 

I believe that we’re about to enter the toughest time to buy a home, possibly ever. The always competitive spring market is just starting, at a time when buyers will be coming out of the woodwork to buy while interest rates are so low. At the same time, many sellers who do not need to sell will choose not to, either out of coronavirus worries about strangers in their homes, but also the new attractiveness of refinancing at historically low rates.

Realtors, prepare for crazy times ahead. 



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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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