Wait, so direct mail CAN be both digital, AND a great marketing strategy? (Spoiler Alert: Yes, but…)
Meet Joy Gendusa, the Founder and CEO of PostcardMania.com
Direct mail can be a good investment? Sending postcards can actually be effective? Dustin Brohm is actually endorsing direct mail? The answer to all three is “Yes, but…”
As you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania, sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy.
Hell, if you've been listening to me for any length of time, you know I'm pretty firmly against spending your money on direct mail. To be fair, in may cases, it's still a waste of money compared to better marketing and real estate lead generation options, like Facebook Ads. Our guest, Joy Gendusa, even said as much herself in the interview!
So if direct mail sucks, except for if done a certain way… then how should it be done to be effective? This week you'll learn how a postcard mailer campaign in conjunction with Facebook Ad and Google Ad retargeting, and a trackable call to action on each piece of mail, and multiple mailers sent over time. It's actually really impressive what the good peeps at PostcardMania have built for Realtors and Loan Officers for their real estate marketing.
You'll learn which specific messaging works the best on mailers that you send out, and what to absolutely avoid at all costs.
Take some notes and learn how mailers, direct mail, and postcards can (and should!) fit into your overall marketing plan. You'll even learn where you can go to have all this done for you and implemented for you.
Connect w/ Our Guest:
Founder & CEO
Joy is the founder and CEO of PostcardMania, a marketing company that specializes in lead generation.
Joy grew her business from a small startup in a tiny cottage in 1998 with only a phone, a computer and postcard marketing. That means no capital injections or financial backing of any kind.
And today, Joy has taken that small startup and turned it into an industry leader and Inc. 500 company. PostcardMania employs 245 people, has printed 1.8 BILLION postcards for businesses nationwide, generates over $60 million in annual revenue and now occupies a custom-built facility that stretches from street to street and spans 60,000 square feet — 66,000 when you include a recently acquired digital headquarters nearby.
We recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.
It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.
Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.
The Industry Syndicate
The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.
The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.
The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!
Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned
Visit the Industry Syndicate website for more info
And since so many have asked…
Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I recently switched to eXp Realty