How to Convert Social Media Traffic


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Have you gotten business from social media? That's the end goal with posting any content, right? Many agents are seeing success in terms of numbers/followers but are struggling to convert those followers into actual clients. The reality is that business is not going to appear magically. Yes, posting content is the most crucial step, but what good is that if you're not benefitting from the traction you generate?

On this week's episode of the Massive Agent Podcast, loan officer and content creation expert Trevor York joins us to delve into how he found success converting his social media traffic to actual clients. Trevor started making content about two years ago and has been steadily growing his business through video and social media. Now sitting at over 107k+ followers on Instagram, he is reaping the benefits that everyone dreams of having with a following.

Listen to Trevor's advice on why a lack of patience kills future success. Too many creators are quick to get demotivated when they don't see results right out of the gate. Sometimes it can take months to see the results you want, but if you quit, you will never know. He notes the key to getting business is to make it easy for people to hire you. The more options you provide, the better. With that being said, where does the link in your bio take potential clients?

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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