Why being authentic is the key to REALTOR® success

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It is often said that clients do business with real estate agents they know, like and trust. But how can they know you if you’re not where the clients are?

As REALTORS® we waste countless hours trying to connect with buyers & sellers. What if there is a way to win their business before you ever meet them? That is the power of social media. Massive Agents, it’s time to put our excuses aside, be true to who we are, and start consistently posting on social media.

Trigger alert, on this episode of the Massive Agent Podcast Matt Lionelli shares how he went from relative obscurity to real estate social media sensation in a very edgy way. Matt swears that being authentic and edgy are the keys to his success. He tells us how using his personal interests and colorful language helped him to build organic relationships online, and how developing a thick skin can serve us well when it comes to social media.

If you want to learn how being yourself is a killer content strategy, or how to tailor content to attract the right clients for you, then listen up. It’s not what you might think.

Connect w/ Matt Lionetti




I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap.

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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network


And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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