Why being authentic is the key to REALTOR® success

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It is often said that clients do business with real estate agents they know, like and trust. But how can they know you if you’re not where the clients are?

As REALTORS® we waste countless hours trying to connect with buyers & sellers. What if there is a way to win their business before you ever meet them? That is the power of social media. Massive Agents, it’s time to put our excuses aside, be true to who we are, and start consistently posting on social media.

Trigger alert, on this episode of the Massive Agent Podcast Matt Lionelli shares how he went from relative obscurity to real estate social media sensation in a very edgy way. Matt swears that being authentic and edgy are the keys to his success. He tells us how using his personal interests and colorful language helped him to build organic relationships online, and how developing a thick skin can serve us well when it comes to social media.

If you want to learn how being yourself is a killer content strategy, or how to tailor content to attract the right clients for you, then listen up. It’s not what you might think.

Connect w/ Matt Lionetti




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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network


And since so many have asked…

Why I switched to EXP Realty

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Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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