Why Agents Should Stop Using Industry Jargon With Consumers

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Ever wonder why your posts don't hit the mark or why you aren't connecting with consumers? Maybe you're talking over their heads. Although consumers are savvy, they don’t necessarily understand industry jargon. When we repost real estate news headlines without additional context, we may have the opposite effect of our goal.

Massive Agent Podcast host Dustin Brohm, shares some great advice on this episode. He reminds us what it means to be a consumer and how important it is to educate and connect with our clients. Consumers are not real estate pros. They hire us to give them insight on what the headlines mean to them. Dustin advises that producing better content, leads to more exposure, and ultimately more business. He also shares some big news about plans for the re-launch of the Massive Agent Society. You don't want to miss this!

Mentioned on this episode:
Massive Agent Society 2.0 is coming soon!
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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network

And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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