Why Agents Should Stop Using Industry Jargon With Consumers
Ever wonder why your posts don't hit the mark or why you aren't connecting with consumers? Maybe you're talking over their heads. Although consumers are savvy, they don’t necessarily understand industry jargon. When we repost real estate news headlines without additional context, we may have the opposite effect of our goal.
Massive Agent Podcast host Dustin Brohm, shares some great advice on this episode. He reminds us what it means to be a consumer and how important it is to educate and connect with our clients. Consumers are not real estate pros. They hire us to give them insight on what the headlines mean to them. Dustin advises that producing better content, leads to more exposure, and ultimately more business. He also shares some big news about plans for the re-launch of the Massive Agent Society. You don't want to miss this!
Mentioned on this episode:
Massive Agent Society 2.0 is coming soon!
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*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network
And since so many have asked…
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I recently switched to eXp Realty
