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There are good, better, and best practices to using Facebook Live… and some pretty bad ones too

How many of you have watched a Facebook Live video? Have you ever muted Facebook notifications or unfollowed someone after they did a Facebook Live video because their content is boring? Or on the flip side, maybe you religiously tune in to your favorite weekly Facebook Live broadcast because it's always entertaining or educational? Everyday real estate agents are using Facebook Live and some are doing it right, while others seem to have little to no real purpose for their videos.
In case you've been under a rock, in 2016 Facebook launched what they've dubbed “Facebook Live” which is a popular video tool used for live broadcast of users from the Facebook mobile app. Real estate agents use FB Live to get in front of their networks with the goal of capturing their attention with educational, entertaining, or enlightening content. We’ve seen it used many ways, such as promoting an open house to giving a tour of the new local restaurant that just opened.
Like all tools, the way it’s used varies greatly depending on WHO is using it, and HOW they use it. There are good, better, and best practices to using Facebook Live and your understanding can be the determining factor between engaging your followers or worse case scenario, being unfollowed.
Facebook Live expert Trish Leto, founder of “5 Minute Lives” and host of the Expert Connection Podcast joins us and discussed how doing consistent five minute Facebook Live’s is the silver bullet that real estate agents have been looking for to grow their local brand recognition and grow their clientele. As we learn from Trish, you can do a simple 5 minute Facebook Live and utilize the valuable video content across the board by repurposing that video on YouTube, LinkedIn, Twitter, or even as a podcast. There are even software tools available, like Repurpose, that will automate some of the sharing to the different platforms for you. 
Trish teaches us that the best practices of Facebook Live should always include utilizing the tool to provide followers with helpful information but always incite further engagement. The most valuable thing to do in your five minute Live is to encourage your followers to follow up with you, seeking more details and provoking thought driven questions that they now come directly to you for those answers, as their direct real estate advisor. Whether you’re a Facebook Live pro with dozens of videos under your belt, or you’ve never even done one, you’ll absolutely learn from this episode. I know I did!
What challenges have you faced broadcasting on Facebook Live? What do you love about it? What makes you hide someone's Live feed?

Connect w/ Our Guest:

Trish Leto
Founder of 5 Minute Lives™️

Host of The Expert Connection Podcast



Massive Agent Society 2.0 

Facebook Ads for Real Estate Agents | Massive Agent SocietyWe recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.

It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.

Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.

NEW: $99/mo Real Estate Lead Generation & Marketing Coaching Program

The Industry Syndicate

The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.

The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.

The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!

Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned

Visit the Industry Syndicate website for more info

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.


Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot
Instagram – Massive Agent
Follow Dustin on LinkedIn

Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm