Great Ways Realtors Can Work With iBuyers


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With so many iBuyers entering the real estate industry and consumer behaviors changing, some may ask how agents can compete. Perhaps the question is not, “How can we beat them?” A better question is, “How can we join them?” How can we capitalize on the opportunities iBuyers create in our industry? As Realtors we understand how important it is for a trusted professional to remain at the heart of the real estate transaction to provide advice and guidance to consumers. Now, there is a tool to help us do that.

Today on the Massive Agent Podcast, host Dustin Brohm is sitting down with Kala Laos, Co-Founder and CEO of Zoodealio. Recently highlighted in Inman Tech Review, Zoodealio is a seller lead generation platform, that allows agents to connect sellers with iBuyer offers and solutions. Dustin and Kala discuss how we can retain our role as real estate experts by educating sellers, and providing them with traditional listings, instant offers, and iBuyer options. This allows agents to be unbiased and true advisors to clients, who often come to us for advice.

They also discuss some great ideas for content creation on iBuyer topics, which can lead to higher conversion rates. This is a wild ride in unchartered territory. Hang on as we learn more about Zoodealio and how to conquer iBuyers, not run from them.

Connect w/ Kala




Mentioned on this episode

MAP 178 – How and Why Big Teams Pivot w/ Kevin Kaufman

MAP 175 – How to Break Out of Your Shell as a Realtor w/ Matthew Weber

MAP 172 – Lack of Leads is NOT Your Problem w/ Zillow Killer


Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a 30 Day Free trial (normally only 14 days!) CLICK HERE


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And since so many have asked…

Why I switched to EXP Realty

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Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate,, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

More posts by Dustin Brohm