How to create great Instagram Reels for real estate agents


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Real estate agent Paige Steckling has unlocked the code for viral Instagram Reels for Realtors. Paige only had around 800 followers when she posted her first Reel eight months ago, in July 2021. She now has 20,000 followers and one post with nearly 8 million views! This simple strategy keeps Paige top of mind with her sphere of influence. Now she’s getting random requests for representation simply based on her Instagram presence. Today we find out how she does it.

Paige Steckling sits down with Dustin Brohm, host of the Massive Agent Podcast, for an in-depth conversation about Instagram Reels and why we should all be doing them. Paige’s advice includes the importance of quality over the quantity, and how to be genuine and have fun in your posts. She and Dustin have a great conversation about juggling the day-to-day real estate business and batch recording those reels for the most effective time management.

Listen closely as Paige and Dustin dig into our biggest fear, haters on social media, and how that can actually be beneficial for the algorithm. With $2M under contract in the short time since she started Instagram Reels, over half of Paige’s business comes from social media and yours can too! The secret is to always be “edutaining” as Dustin says, which is educating and entertaining. Page and Dustin give us hope that doing Instagram Reels can actually help us win the day, and serve more clients than we ever imagined.

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Mentioned on this episode:
Neel Dhingra Instagram Reels – @NeelHome
MAP Ep 165 – How Posting Content Can Explode Your Career w/ Neel Dhingra


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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm