How Realtors are carelessly enabling people to lump us in with all the other real estate agents out there

You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and repeatedly bothered by some of our most overzealous, agressive colleagues. 
Go ahead and Google “Why do Realtors…” and then read the auto-complete suggestions that Google fills in. As you’ll hear in this week’s show, these most commonly searched for terms do not bode well for us real estate agents. 
If the public doesn’t think highly of us, thinks we’re not even needed, and has an incomplete or inaccurate perception of what we do (or don’t do)… then why do we want to tell people that we’re just like the rest of them? When you run into an old high school friend, or meet someone new at the dog park, eventually you’ll get asked what you do for a living. When you say “Ohh, I’m a real estate agent,” the other person unconsciously lumps you in with all the annoying agents they’ve been spammed by recently, or with the 13 other Realtors in their immediate family. Not sure about you, but I don’t want to be lumped in with the rest of them!
Instead, why aren’t we simply telling people that “I’m a real estate advisor”? See, the average person has no idea what that means. They have no idea what a real estate advisor does… but it sounds great! Who doesn’t want an advisor? If I’m being honest, I’ll take an advisor over a salesman any day. By announcing your profession as a “real estate advisor,” now YOU get to paint the picture of what you do for a living. 
After you hear the full context in this week’s episode, you’ll see the advantage in changing the way you introduce yourself to others. Or, maybe you’ll completely disagree with me and point out something I’m missing or not considering. Please let me know your thoughts on this topic in a comment on any of our social media posts about this week’s show. At the very least, I hope this episode inspires some thought about how others perceive us based on the information you give them.

Massive Agent Society 2.0 

Facebook Ads for Real Estate Agents | Massive Agent SocietyWe recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.

It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.

Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.

NEW: $99/mo Real Estate Lead Generation & Marketing Coaching Program

The Industry Syndicate

The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.

The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.

The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!

Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned

Visit the Industry Syndicate website for more info

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.


Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot
Instagram – Massive Agent
Follow Dustin on LinkedIn

Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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