How Many Hashtags Should You Use? If Any at All?

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How is the majority of content consumed today? Reading the NYT is excellent, but that will only take you so far. On this episode of the Massive Agent Podcast, host Dustin Brohm is joined by the faces behind Broke Agent Media, Eric Simon, and Byron Lazine, to talk about why you NEED  to be providing a variety of content for your audience to consume and how hashtags may be limiting your reach.

Broke Agent Media, also known as the Barstool of the real estate industry, is not only here for entertainment and laughs, but rather, they are here to teach upcoming agents about the ins and outs of their market by utilizing social media trends. BAM notes that you cannot grow on social media by simply publishing; you also MUST consume.

Most agents know they need to be content creators, but the number one pushback is “I don't know what to post.” Listen to the conversation as Eric and Byron explain how most media consumed today is recycled and reinvented. You don't need to invent a new concept.  However, you do need to reinvent working concepts and strategies to reflect your brand image.

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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