Take it From a Serhant Branding Expert…

What do people that hire you think about your brand? Let's take a step back, do you even have a brand? Most agents think a brand is just a logo. News flash, it's NOT. There is so much more intricacy to building your brand today than just Canva graphics and listing photos. The biggest opportunity agents can take online is to talk about anything EXCEPT real estate. People want to hire someone that they connect with, are you that person?

On this week's episode of the Massive Agent Podcast, Serhant Ventures Brand  Architect & Educator Kat Torre joins us to talk about brand development. More specifically, building your brand through genuine, informative, and consistent content. Too often, agents get caught up in the figures and lose sight of who they really are. As a result, viewers and potential clients notice your energy. However, people will notice when you are talking about something you like as well.

Listen to the conversation as Kat encourages us to approach building an online brand as building a business. It is a long-term process, so STOP comparing your chapter one to somebody else's chapter 20. Take It brick by brick, day by day. Trust is only built over time, and taking daily action will add up to what your brand is. Kat notes that, “Movement creates momentum, and people are attracted to you when you are in motion.”

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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