This week's show is different; It's a call to arms for everyone in the real estate industry.
We need to talk about some serious issues and headwinds facing our entire profession. Both real estate agents AND mortgage loan officers need to pay attention. We, as a whole, are being attacked like never before… class action lawsuits attacking Realtor commissions, margin compression on the mortgage side, Zillow, Opendoor, technology, AI, automation, giant multi-hundred Billion $ companies taking aim (like Amazon!!), and more. Couple that with the economy being 5 years overdue for a recession, and we have a giant pile of shit just waiting to hit the proverbial fan. It can get really, really ugly for us, real fast, if we as an industry continue much further with our collective heads in our asses. But have no fear, we do have a shot to remove our heads from our asses and protect ourselves.
If real estate agents and mortgage loan officers start working together right now, and start doing the right things, we'll be able to survive. Most of our competitors? Not so much.
Honestly, some of this stuff is pretty scary if you don't have a defense plan, and this week we're not sugar coating anything. If you're worried, that's probably a good thing. Use that fear and worry about your future to inspire you to adopt the necessary marketing strategy. There is a solution and a defense for us, but it's going to take us ALL joining forces right now… not just real estate agents alone, and not just mortgage lenders alone; ALL OF US TOGETHER.
It's about damn time we stop focusing only on ourselves as Realtors, or as mortgage loan originators, and start learning how to work together to build our businesses and gain the trust of the consumer, despite any fancy new app that may come out.
Someone needs to be the voice of ALL of us, not just Agents or not just lenders. So I'm stepping up. In coming weeks, you'll learn more about something I've been working on called Industry: Connected.
Eyes open, it's game time. Time to put on your big boy pants and address this shit.
Massive Agent Society 2.0
We recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.
It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.
Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.
The Industry Syndicate
The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.
The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.
The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!
Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned
Visit the Industry Syndicate website for more info
And since so many have asked…
Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.
Connect with Dustin Brohm:
Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!
Residual Income for Real Estate Agents – Why I recently switched to eXp Realty