Why Zillow Gave Up

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When Zillow does something big everyone takes notice, and this week was no exception. Zillow just quit the iBuying business. What exactly does that mean for the local real estate agent? We all know Zillow as a behemoth machine that took the real estate industry by storm; but if we look closer, this pivot creates a great opportunity for local real estate agents.

Today, Massive Agent Podcast host Dustin Brohm is sharing a great way Realtors can maximize on Zillow’s exit from iBuying. Dustin reminds us that Zillow can’t match the knowledge and experience we have in our individual markets. As licensed professionals, we should position ourselves as knowledgeable educators who can get the job done for our clients. That means speaking to clients and creating content that helps them understand the local market and positions us as the go to source when they’re ready to buy or sell.

We all know local Realtors are far better suited to provide much more targeted information that is beneficial to sellers. If we commit to educating our clients and frame Zillow's latest move just right, we’ll take the high road and gain more business in the process.

Mentioned on this episode:
CNBC Article – Zillow says it’s closing home buying business, cutting 25% of workforce; earnings miss estimates



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And since so many have asked…

Why I switched to EXP Realty

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Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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