Why Zillow Gave Up

Click here to Listen Now

When Zillow does something big everyone takes notice, and this week was no exception. Zillow just quit the iBuying business. What exactly does that mean for the local real estate agent? We all know Zillow as a behemoth machine that took the real estate industry by storm; but if we look closer, this pivot creates a great opportunity for local real estate agents.

Today, Massive Agent Podcast host Dustin Brohm is sharing a great way Realtors can maximize on Zillow’s exit from iBuying. Dustin reminds us that Zillow can’t match the knowledge and experience we have in our individual markets. As licensed professionals, we should position ourselves as knowledgeable educators who can get the job done for our clients. That means speaking to clients and creating content that helps them understand the local market and positions us as the go to source when they’re ready to buy or sell.

We all know local Realtors are far better suited to provide much more targeted information that is beneficial to sellers. If we commit to educating our clients and frame Zillow's latest move just right, we’ll take the high road and gain more business in the process.

Mentioned on this episode:
CNBC Article – Zillow says it’s closing home buying business, cutting 25% of workforce; earnings miss estimates



Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a 30 Day Free trial (normally only 14 days!) CLICK HERE


I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap.

Watch: Everything you need to know about joining eXp Realty

Schedule a Zoom call w/ me about joining my eXp Realty team


*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network

Visit the Industry Syndicate website for more info


And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

Follow me on Social:


Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm