To effectively market to millennial homebuyers, we first need to know what they want, so we can speak their language

“Millennials aren't buying homes!”

“Millennials prefer to rent!”

“Millennials only want to live in the city!”

We've all heard conflicting info about the millennial generation in regards to whether or not they even want to buy homes. It's getting hard to know what to believe. But as the single largest demographic of potential home buyers out there, we should probably get to the bottom of what is important to them, and learn how to speak their language. As you know because you listen to this show, we have to know how to speak to our audience in a way that resonates with them to get their attention. So how do we do that with millennials?

This week we brought in Jacob Gaffney, the Editor-In-Chief of HousingWire, to find out what the truth is about millennial homebuyers. HousingWire is a well respected, highly reputable source of real estate industry news. One of the biggest reasons why is because of Jacob Gaffney and his leadership. They research and investigate each story so deeply, and are so well rounded in their coverage, that I could think of no one better to educate us on millennial home buyers than Jacob Gaffney.

How to Connect with Jacob:




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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate,, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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