Your real estate database is already full of gold

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As real estate professionals so many of us use our phones as our database. Although we know we should have a better way of keeping in touch with past and potential clients, we either don’t use or underutilize our database. What if there was a client relationship management (CRM) system that allowed us not only to store information, but also to automate ongoing contact with our most valuable commodity? That is precisely what Follow Up Boss does.

We are in for a treat on this episode of the Massive Agent Podcast. Today, host Dustin Brohm is joined by Ricardo Bueno, Head of Partnerships at Follow Up Boss. You’ll want to listen to this episode several times as Ricardo leads us in a mini-master class complete with email scripts, drip campaigns and action plans.

Ricardo explains why our CRM is one of the best tools in our arsenal of lead for lead generation, why the type of CRM you use is important, and how repeat and referral business are the easiest to acquire when done right. The question we must ask ourselves is, “What are we doing to add value, so our automated touches are sticky when they land in that inbox?” If you don’t know, then you’ll want to listen this episode again and again.

Connect with Ricardo Bueno

Mentioned on this episode:
Follow Up Boss Free Trial
Follow Up Boss Scripts
Dr. Julie Gurner


Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a 30 Day FREE trial (normally only 14 days!) CLICK HERE



Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HERE

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And since so many have asked…

Why I switched to EXP Realty

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm