Generating leads is just one way to use Facebook Ads for real estate… but there's more

I learned a new Facebook Ads strategy this week from Massive Agent Society member Cynthia Nina-Soto

I bet you've never thought of this strategy before! This week I learned a very clever new strategy and use for Facebook Ads. It's pretty awesome, and powerful!

When you think about running Facebook Ads, most of us immediately think that getting leads is their primary value. Rightfully so, Facebook Ads are a fantastic way to produce real estate leads. But what gets lost in the conversation is what else they can do.

When you boil it down, the Facebook Ads platform is a tool for putting a chosen message in front of a select group of people most likely to be interested in the message they're being shown. With that in mind, there are so many other AMAZING uses for running a Facebook Ad campaign aside from just generating leads.

On this episode we decided to interview two of YOU guys, our Massive Agent Podcast listeners. We spoke to two real estate agents with very different perspectives in the real estate business, and who are using Facebook Ads in very different ways. So you'll hear from Dan Parker, a Realtor w/ eXp Realty in San Diego, and Cynthia Nina Soto, broker/owner of Nina-Soto & Company in Salem, MA.

So we have one relatively new real estate agent on the east coast, and a “seasoned” veteran real estate broker w/ their own brokerage on the east coast. Dan uses Facebook Ads to bring in a consistent daily flow of new leads, while Cynthia uses her knowledge of Facebook Ads in a very different way. You'll surely learn something new and useful from these two amazing Massive Agent Society members and real estate agents.

Connect w/ Our Guests:

Dan Parker - San Diego Realtor
Dan Parker
eXp Realty
San Diego Realtor


Cynthia Nina-Soto
Nina-Soto & Company
Salem, MA Realtor


Massive Agent Society 2.0 

Facebook Ads for Real Estate Agents | Massive Agent SocietyWe recently announced the big changes to our Massive Agent Society real estate lead gen training program that we've been teasing lately. We now offer a $99/month real estate marketing coaching option, with no cap on how many agents or loan officers allowed in each market.

It's better and more value packed than ever! Visit the Massive Agent Society website for all the NEW details on pricing and what's included.

Don't reinvent the wheel! Use our Facebook Ads that have been proven to bring in leads, over and over again. Massive Agent Society members get access to our exclusive copy & paste Facebook Ads database, where real estate agents & loan officers can simply choose the ad and type of lead they want to run, copy, paste, and submit! It takes all the guess work out of Facebook ads for real estate leads, and gives you everything you need to run an ad that has been proven to work.

NEW: $99/mo Real Estate Lead Generation & Marketing Coaching Program

The Industry Syndicate

The Industry Syndicate is officially LIVE! Industry Syndicate is the real estate industry's first media network. Or as we like to call it “Real Estate's Media Network“. The first-of-its-kind in the entire real estate industry, the Industry Syndicate launches with 25+ shows from over 20 different hosts. Shows for real estate agents, mortgage loan officers, marketing, branding, appraisal, and more.

The Industry Syndicate was co-founded by Jason Frazier, Phil Treadwell, Josh Pitts, and myself.

The next thing you'll see from the Industry Syndicate is our very own mobile app, with each show having their own “real estate” to connect with their community and audience. It will be great for building their community, but also for discovering other great shows that you may enjoy also, and connect with those communities. It's going to be awesome!

Soon, the Industry Syndicate will launch and produce our own original programming and content! Stay tuned

Visit the Industry Syndicate website for more info

And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

My real estate website – Search Salt Lake
Facebook Page – Massive Agent
Snappack Real Estate Marketing & Social Media Facebook Group
Our chatbot
Instagram – Massive Agent
Follow Dustin on LinkedIn

Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

More posts by Dustin Brohm