How Roger Wakefield became the #1 Plumber on YouTube & what Real Estate Agents can learn from him.
Roger Wakefield will say, “I am just a plumber.”
Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, specifically on YouTube.
Roger has an awesome story about the first Social Media Marketing World conference that he attended in San Diego. He was the only person in his industry that was in attendance. And we don't mean just Plumbers, we also mean HVAC, electricians etc.
His reaction?
Excitement!
There was no one there like him and there is no one out there doing what he is doing, to the level he is doing it.
Roger went home from that conference and changed his entire marketing strategy to videos on YouTube and within a year had thousands of subscribers. He *became* the DISRUPTION in his industry and changed the game.
As real estate agents and loan officers, we need to stop doing things JUST because that is the way they have always been done. There is so much opportunity out there to be the disrupting force that Roger is in the plumbing world. We have such an opportunity with all of these emerging platforms to be able to set ourselves apart but what the Real Estate industry suffers from are people that are just doing what they want people to see. Rather than the other way around.
“SOLD IN 5 DAYS”
“ANOTHER UNDER CONTRACT”
That is what you want people to see.
What are some of the things that your potential clients WANTING to see from a local real estate agent? What would make them stop and look at your post or video? These are the kinds of questions that Roger asks himself everyday to make the content that his people want to see, not the videos he wants to make. There is a difference, and it is why Roger Wakefield is killing it on social media.
About our Guest: Roger Wakefield
Roger Wakefield, LEED AP is the CEO of Texas Green Plumbing, LLC. He is “The Expert Plumber” on YouTube and LinkedIn, speaker, social media local marketing expert, and the world’s fastest growing plumbing channel on YouTube.
Roger's YouTube channel is still considered small but going from 361 subscribers to over 20,000 in his first full year, and it is drawing attention. His YouTube Channel has released 3 videos a week consistently for over a year and a half. In 2019, Roger was asked by LinkedIn to be one of the first 12 people in the world to Beta Test LinkedIn Live. After starting a seven-figure a year plumbing company, Roger got tired of being ripped off buy “OPM” type marketing companies (Other People’s Money). Roger started learning Social Media and building a digital presence that he still works on every day.
Roger has spoken about Social Media at VidCon and Video Marketing World. He lives in Dallas, and Houston, Texas with his wife Julie and his rescue dog, Harley Wakefield.
*The Massive Agent Podcast is a member of the Industry Syndicate Real Estate Podcast Network
Visit the Industry Syndicate website for more info
And since so many have asked…
Why I decided to switch to EXP Realty
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