When all your competitors are freaking out, you can position yourself to thrive in the next downturn

We all know the real estate market is due for a crash

But I'll tell you why you should be *excited* for the impending real estate market crash. What we saw during the last market crash in 2008-2009, and we will see again during the next crash, is a nationwide sale on real estate. Real estate went on sale. This will mean a shift from a seller’s market to a buyer’s market which essentially results in a complete reversal of real estate strategies. However, you can be preparing your online presence now so that you will come out on top during the crash.

Right now in this seller’s market, it seems like everyone wanting to sell their home knows 47 different Realtors: their cousin, their best friend’s husband, their kids’ soccer coach, etc. But when the market crashes, many of these part-time and mediocre Realtors aren't going to be able to cut it. They're going to have to focus on their full-time jobs to stay afloat, and they are not going to be able to do these one-off real estate transactions. So sellers will do the only thing they know to do to find a Realtor: Google it.

When they search for “best real estate agent in ______”, you want your name to be at the top of their search results, and the only way to do this is through establishing your online presence NOW over the months and possibly years preceding the next crash.  And the skills you have developed in winning bidding wars and closing on homes in the seller’s market will really help you crush it in the buyer’s market.

If I’ve said it once, I’ve said it a thousand times: do not wait another day before working your ass off to build and establish your online presence.  Start blogging, post on Instagram and Snapchat, set up a YouTube channel – do whatever you can to create regular content that establishes you as THE local expert. The more content about your local area you produce, the better your online presence and SEO will become. This content should be about the new theater opening up across town, or the best coffee shops to visit, or what trend has finally hit your area – NOT about real estate. I recommend limiting your real estate related content to about 10-20% of what you put out. I prefer only 10%.

Real Estate Websites

Since I get asked “what kind of website should I use?” all the time, I wanted to give you my recommendation of the website provider I have personally used for years for Search Salt Lake. If you are looking for a real estate website vendor, I highly recommend Easy Agent Pro, and you can find out more about them, and get a special discount by going through my affiliate link HERE. Since I've been using them personally for years, I can honestly say that they are the best VALUE I've found in real estate. I wouldn't have built my entire business using their websites if I didn't.

Massive Q & A

In this week's Massive Q&A, George Wonica in Staten Island, NY asks…

What is the best way to market your business to people that have never seen it?


Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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Join the discussion One Comment

  • Thanks for your article. One other thing is when you are promoting your property by yourself, one of the concerns you need to be alert to upfront is how to deal with home inspection reviews. As a FSBO owner, the key towards successfully moving your property plus saving money on real estate agent profits is awareness. The more you recognize, the softer your property sales effort will probably be. One area when this is particularly important is home inspections.