With every piece of content that you put out on social, you should ask yourself, is this marketing or branding?


On this episode we break down the difference between marketing and branding. We, as real estate professionals, seem to use those two words interchangeably. But guess what, they are not the same thing.  

Tyler Jack Harris is an influencer on social from outside the real estate industry, however his knowledge on branding with authenticity on social media is something we all can aspire to. We as real estate agents and loan officers, all too often get caught in this trap of constantly MARKETING. 

Marketing our listings

Marketing our sales.

Marketing our stats in our company

Real estate, real estate, real estate all the time. 

But that is not the same thing as a brand. A brand is a legacy. What we leave behind when it is all said and done.

We should be using social media as leverage, but in the right way. We forget the main purpose behind social media is to actually be SOCIAL, not selling. Sales becomes the by-product when you show people who you really are as well as what you do. It takes a long time, hard work, and consistency to crank out content that people what to see and hear, but at the end of the day it is completely worth it.



About our Guest Tyler Jack Harris:


Tyler Jack Harris (@tylerjackharris)
142k FB followers
48K IG followers 
Tyler Harris is an Entrepreneur, Speaker, and Influencer. He owns a successful niche insurance agency with close to 100 agents across the US, where he serves as the Chief Development Officer. Tyler dove head first into social media 3 years ago as a way to give back. Since then he has put out over 5,000 pieces of content- 2 podcasts, a daily and weekly VLOG, with a combined weekly reach of over 49 million people. Most importantly, he is a husband and father to the two loves of his life.




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*Member of the Industry Syndicate: Real Estate's Media Network



And since so many have asked…

Why I decided to switch to EXP Realty

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Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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