With every piece of content that you put out on social, you should ask yourself, is this marketing or branding?

 

On this episode we break down the difference between marketing and branding. We, as real estate professionals, seem to use those two words interchangeably. But guess what, they are not the same thing.  

Tyler Jack Harris is an influencer on social from outside the real estate industry, however his knowledge on branding with authenticity on social media is something we all can aspire to. We as real estate agents and loan officers, all too often get caught in this trap of constantly MARKETING. 

Marketing our listings

Marketing our sales.

Marketing our stats in our company

Real estate, real estate, real estate all the time. 

But that is not the same thing as a brand. A brand is a legacy. What we leave behind when it is all said and done.

We should be using social media as leverage, but in the right way. We forget the main purpose behind social media is to actually be SOCIAL, not selling. Sales becomes the by-product when you show people who you really are as well as what you do. It takes a long time, hard work, and consistency to crank out content that people what to see and hear, but at the end of the day it is completely worth it.

 

 

About our Guest Tyler Jack Harris:

 

Tyler Jack Harris (@tylerjackharris)
142k FB followers
48K IG followers 
 
Tyler Harris is an Entrepreneur, Speaker, and Influencer. He owns a successful niche insurance agency with close to 100 agents across the US, where he serves as the Chief Development Officer. Tyler dove head first into social media 3 years ago as a way to give back. Since then he has put out over 5,000 pieces of content- 2 podcasts, a daily and weekly VLOG, with a combined weekly reach of over 49 million people. Most importantly, he is a husband and father to the two loves of his life.

 

 

 


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And since so many have asked…

Why I decided to switch to EXP Realty

Have a question for me that you want answered on the podcast? Submit a question through the Massive Agent chatbot.

 

Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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