This Phrase Can be Misinterpreted…

Who couldn't use some solid advice at times? Here's a piece of advice that is super controversial, but in reality, it has an awesome underlying message. The problem with it is the communication from one agent to the other. Somewhere, it gets lost in translation, in turn making it “bad advice”. Well screw that, I'm here to tell you that is GREAT advice, and it is up to the agent to really understand what this message means.

Even Glenda Baker from TikTok has said this is the worst advice ever, but I disagree. What is hard to understand is that the house stays the same (location, neighborhood, etc…), but what doesn't stay the same is the mortgage or the monthly payment, they are malleable. Marry the house date the rate is not controversial, its factual. You are not stuck with the mortgage, aka date it!

The issue is when your telling consumers they CAN refinance when interest rates go down. We need to change that too IF  interest rates go down, if they can qualify, then hell yeah, refinance. The problem is when you lead them on to think refinancing is a sure thing when it's not. As long as your communicating the concept correctly, its an IF, not a guarantee.


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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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