Deciding that iBuyers are bad with limited information is not a winning move


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Yet another open, honest conversation about the stuff that actually matters to real estate agents. This week, Kevin Kauffman joins us to talk about iBuyers, and whether they should be feared or embraced by real estate agents. Once you have the full story and have a better understanding of how iBuyers like Opendoor, Zillow Offers, and Offerpad work, you may be have a very different opinion than you thought you would. 

If you only read the headlines, iBuyers are taking over and putting Realtors out of business at an alarming rate. If you listen to the pessimistic banter in pretty much any Realtor Facebook Group, you'd think that all Realtors will be completely obsolete by dinner time next Thursday, and that any seller who chose to sell to an iBuyer is just the dumbest piece of garbage on the planet. 

Or, if you take a few minutes to actually educate yourself on iBuyers, you may actually feel differently. To really have a grip on reality and to better service your clients, you need to understand how iBuyers work; what they offer, what fees they charge, what their ultimate goal is, the difference between a brokerage's iBuyer program and an institutional iBuyer like Opendoor, Zillow, Offerpad, etc. 

As with most things these days, headlines are extremely misleading, or at best, wildly incomplete. A little education and context goes a long way, and after this episode, you'll have the context you need to use iBuyers to your advantage. Providing more options to a potential home seller is a GOOD thing, and by doing right by them, you will certainly sell more homes. Now you know what to look for, and how to approach this fairly new, yet growing, iBuyer business model once it reaches your real estate market. 

This week, we're joined by Kevin Kauffman, a real estate industry leader with an incredible amount of experience with iBuyers and the effect they have on our industry. Kevin is the Co-Founder of Group 46:10 Real Estate Network and co-founder of Next Level Agents. He also co-hosts the Inman Innovator Award Nominated podcast, Kevin and Fred's Next Level Podcast. 

Stay tuned after the interview (with an open mind!) and hear a deeper conversation about why myself, and Kevin and Fred chose to move their entire multi-state real estate team to eXp Realty, and how this fast growing real estate brokerage may actually be exactly what YOU have been looking for as well. 

Connect w/ Our Guest:

Kevin Kauffman

Kevin Kauffman is a real estate agent, investor, entrepreneur, and educator.  In 2008 he became the co-founder of one of the nation’s most successful teams, The Group 46:10 Network. Kevin is the host of an Inman Innovator Award nominated podcast, Kevin and Fred's Next Level Podcast. He is also the co-founder of one of the largest online masterminds in real estate the Next Level Agents Facebook Group.  Group 46:10 has been named one of the Real Trends’ Top 1,000 Agents in the USA many times and they've continued to grow and adapt with the market. 

In June 2018, Kevin and his partner Fred Weaver moved their entire multi-state real estate team from Keller Williams to eXp Realty, and ever since they have built one of the most successful “revenue share” organizations within eXp Realty. 



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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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