Once you have a consumer's attention, can you KEEP it?

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We spend so much time talking about real estate marketing tactics so that we can get the attention of the consumer. Without their attention, nothing else matters. We need to get their attention so they can listen to what we're saying or watch what we want to show them. Marketing for attention is critical, but it's not the whole story.

Once Realtors have the consumer's attention, they need to KEEP it. The way we do that is by having substance. Showing and demonstrating that we really are the expert or resource that we claim to be. Do we REALLY know what we're talking about as Realtors? Are we skilled at our profession.

Having the best marketing campaign or ad doesn't mean much if we get a ton of people to stop their scrolling and listen to us, only to decide that we are shallow. That we don't have a whole lot of expertise or experience doing what we're talking about. Do you claim to be a real estate agent who is an expert on your town?

Great. But can you back that up? Are you truly an expert? Will the consumer FEEL that you're the expert they thought you were? This week you'll learn some tips for building your credibility and “substance” as a real estate agent.

*Member of the Industry Syndicate: Real Estate's Media Network

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And since so many have asked…

Why I decided to switch to EXP Realty

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Connect with Dustin Brohm:

Massive Agent Society – Don't reinvent the wheel! Our copy & paste, step by step Facebook Ad and lead gen training, coaching, and support program for real estate agents and loan officers. Only ONE agent/lender per market may join!

Residual Income for Real Estate Agents – Why I recently switched to eXp Realty 

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm is a "marketer who sells homes." He hosts the Massive Agent Podcast, runs the Massive Agent Society real estate agent coaching platform, and is Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a Top 3 Finalist for an Inman Innovator of the Year Award. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, numerous annual conferences for Realtor associations, and much more. In the end, Dustin Brohm is a Real Estate Agent w/ eXp Realty in Salt Lake City, UT, and leads a team of over 200+ agents across 30+ states and Canada.

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