Once you have a consumer's attention, can you KEEP it?



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We spend so much time talking about real estate marketing tactics so that we can get the attention of the consumer. Without their attention, nothing else matters. We need to get their attention so they can listen to what we're saying or watch what we want to show them. Marketing for attention is critical, but it's not the whole story.

Once Realtors have the consumer's attention, they need to KEEP it. The way we do that is by having substance. Showing and demonstrating that we really are the expert or resource that we claim to be. Do we REALLY know what we're talking about as Realtors? Are we skilled at our profession.

Having the best marketing campaign or ad doesn't mean much if we get a ton of people to stop their scrolling and listen to us, only to decide that we are shallow. That we don't have a whole lot of expertise or experience doing what we're talking about. Do you claim to be a real estate agent who is an expert on your town?

Great. But can you back that up? Are you truly an expert? Will the consumer FEEL that you're the expert they thought you were? This week you'll learn some tips for building your credibility and “substance” as a real estate agent.

*Member of the Industry Syndicate: Real Estate's Media Network

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Why Having Substance is Just as Important as Great Marketing

 


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And since so many have asked…

Why I decided to switch to EXP Realty

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Connect with Dustin Brohm:

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Dustin Brohm

Author Dustin Brohm

Dustin Brohm, the Host of the Massive Agent Podcast, is a Realtor in Salt Lake City, Utah w/ the Search Salt Lake team, a real estate media company, brand, and team that he founded. Dustin is a sought after speaker and trainer in the real estate industry. He was a speaker at Inman Connect San Fran 2017, and a contributor, blogger, speaker, host of a local show called the Salt Lake Insider show, and a non-real estate media company by the same name, Salt Lake Insider. His work has been published on prominent real estates sites like the Zillow blog, RISMedia, HomeLight, Onion Juice Podcast, Real Estate Uncensored, Future of Real Estate, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. Dustin recently launched the Massive Agent Society, a powerful all-inclusive lead gen training system for Realtors and Loan Officers, and exclusive referral network, in April 2018.

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